Revitalizing N.D.C.'s user experience
‍to increase conversions

Outcome
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A new website and branding & positive impact on business
  • Elevated user experience through smooth navigation and an intuitive purchasing journey
  • Positive impact on business growth and performance
  • Fresh branding elements tailored to embody the essence of Next Day Contacts
Visit Live Sites
Next Day Contacts ↗
Context
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A company and solution helping those who needed their contacts yesterday
Next Day Contact's user experience needed a refresh. Navigation was clunky, branding inconsistent, and information poorly organized. We tackled these challenges with a UX overhaul, prioritizing clear information architecture, consistent branding, and a smooth user flow.
Info
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Team
Product Designer (myself)
3 Engineers
Product Manager
VP of Products
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My Contribution
Wireframes
High-fidelity mock-ups
Branding Kit
Design Library
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Duration
2 months
(March - May 2023)
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Deliverable
High-fidelity mock-ups
Disclaimer:
- Due to NDA restrictions, I am unable to disclose all visual details about my projects.
- All designs presented were either designed by myself or in collaboration with designers under my direction.
The Challenge
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What’s preventing users from having a smooth shopping experience?
  • Outdated UI and cumbersome navigation hindered user experience
  • Purchasing flow lacked intuitiveness, leading to potential drop-offs and abandoned carts
  • Lack of clear visual hierarchy and layout organization
The Goals
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How can we... create a memorable and intuitive shopping experience for customers?
  • Comprehensive UI design overhaul
  • New branding kit crafted for a modern, consistent UI.
  • Reimagined navigation system for improved intuitiveness and organization
  • Simplified and intuitive purchasing experience
The Solution
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Hello world, I present Next Day Contacts
To illustrate my work and contribution, I have selected a series of interfaces representing the depth of my work on the website.
The Style Guide
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A vibrant and electrifying vibe
A snapshot of some of the elements that went into the updated style guide and components library.



Next Day Contact's design uses bold colors to reflect their focus on speed, fostering trust and vibrancy for users purchasing prescription contacts. Accessibility remains paramount, with all elements meeting a 4:1 WCAG contrast ratio.
Retrospective
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📈 Pivotal role UX design plays in driving business success
Next Day Contacts stands as a testament to the transformative power of strategic UX design decisions
🫡 Commit to understanding user needs
The streamlined purchase flow made buying eyewear effortless
🎨 Visual cohesion is key!
Cohesive UI and a unified brand strategy transformed the website into a seamless experience