I'm Kristina Chong,
a product designer✨
My super-power is bridging people & their needs with design by wearing multiple hats 🎩🪄

01
4+ years of experience designing interfaces, websites, apps, & design libraries
02
Designed 20+ projects in eCommerce, health, education, sports, and more at Studio Kew Kew
03
Led design and research surrounding virtual eye care at Visibly as their first UX designer
04
Enjoy understanding & transforming customer needs into meaningful, market-fit solutions

Some of my design work

Visibly

Modernizing vision test set up flow to decrease drop off rates

Refresh outdated UI and visual assets, and streamline set up flow backed by data and 2 in-person user testing events

View Case Study
Visibly

Building templated lite sites to reduce user friction

Scalable templated lite site that increased customer engagement by 38% and sped up internal turnaround

View Case Study
Visibly

Revitalizing Next Day Contact's user experience to increase conversions

New branding elements with intuitive navigation and intuitive purchasing journey within 2 months

View Case Study

Not to toot my horn, but some testimonials 🫣

My design process

🔍
01
Discovery
Discuss the user & business needs along with the constraints to get a clear understanding of the project scope and constraints with the team
📝
02
Ideate
Let the creativity flow and ideate all possible solutions. Who knows where one idea can lead to?
📊
03
Validate
Determine which ideas are worth pursuing based on research, feedback, and business goals
🎨
04
Design
After a feature brief is created, it's time for paper wireframes, wireframes, mock-ups, and prototyping!
👩‍🔬
05
User testing
Test the MVP with users and internal stakeholders for feedback and any usability issues
💻
06
Development
Design hand-off to developers and time to compile and tiday all documents
🤳
07
Design QA
Design quality assurance is key to making sure that the product and interactions are built as designed